Equip Pro

Overview

Built to work as hard as the brand

Equip Pro needed a logo and identity that could stand up to the demands of heavy industry. I designed a bold mark anchored by an inverted shield, construction-grade color, and typography that reads clearly from a distance on trucks, job sites, helmets, and uniforms.

1. Logo Design

2. Visual Identity

3. Brand Identity

COLOR PALLET

Construction Yellow #F08813 High visibility, energy, and main accents
Industrial Black #0A0A0A Primary typography, logos, and structure
Steel Gray #4A4A4A Secondary text and industrial detailing
Concrete #A8A8A8 Backgrounds, dividers, and neutral surfaces
Clean White #F5F5F5 Open space, clarity, and contrast balance

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